O’Brien Estate respects your concerns about privacy. This Privacy Policy describes the types of personal information we collect, how we use it, with whom we share it, and the choices you can make regarding our use of the information. This policy is provided in accordance with the California Online Privacy Protection Act (CalOPPA) and incorporates protections for California residents under the CCPA/CPRA.
We collect personal information to operate our business and provide you with our products and services. The categories of personal information we collect have included the following within the last twelve (12) months:
| Category of Information | Examples of Data Collected | Source Categories | Business Purposes for Collection |
|---|---|---|---|
| Identifiers | Name, postal address, email address, phone number, IP address, account name | Directly from you (forms, purchases), website activity | Process orders, customer service, marketing, security |
| Personal Information (CA Civil Code) | Payment information (credit card number), age/date of birth, gender | Directly from you (purchases, registration) | Process payments, age verification (legal requirement for alcohol) |
| Commercial Information | Products purchased, purchasing history/tendencies | Directly from you (transaction records) | Marketing, improving product offerings, data analysis |
| Internet/Network Activity | Browsing history, interaction with our website/ads, device info | Automatically from your device (cookies, server logs) | Website improvement, analytics, fraud prevention |
| Geolocation Data | General location of your device (not precise) | Automatically from your device | Website optimization, regional marketing |
| Inferences | Profile reflecting your preferences and characteristics (e.g., wine preferences) | From observed data and data provided by you | Personalization of offers, internal analysis |
We do not knowingly collect information from individuals under the legal drinking age (21 in the U.S.). Our website is not intended for use by minor.
We use your personal information for commercial and business purposes, including:
We do not sell, rent, or lease your personal information to third parties for monetary consideration. We only share information with service providers and contractors who assist us in operating our business (e.g., payment processors, shipping companies, email marketing platforms). These parties are bound by agreement to keep your information confidential and use it only for the services they perform on our behalf.
California residents have specific rights under the CCPA/CPRA, including the right to know what personal information has been collected, request its deletion or correction, and the right to non-discrimination for exercising these rights. While we do not sell or share personal information as defined by CCPA for cross-context behavioral advertising, we will still honor requests related to this. You also have the right to limit the use of sensitive personal information, though we typically only collect payment details for transactions. To exercise these rights, use the contact information provided below.
We employ reasonable measures to protect your personal information, but cannot guarantee absolute security for data transmitted over the internet.
For questions or to exercise your privacy rights, contact us via email, phone, mailing address, or an online form.
